1. Sales Leadership & Growth

• Develop and implement strategic sales plans to achieve revenue, volume, and profitability targets.
• Lead the nationwide sales team to deliver consistent growth across all channels (general trade, modern trade, wholesale, and export).
• Monitor sales performance through KPIs, dashboards, and periodic reviews, ensuring corrective actions where required.

2. Market Expansion & Innovation

• Identify and capitalize on new market opportunities to expand the Company’s presence in existing and emerging segments.
• Implement innovative and creative sales initiatives to strengthen market penetration.
• Collaborate with marketing and branding teams to ensure synergy between campaigns and sales execution.

3. Distributor & Channel Management

• Build, manage, and strengthen relationships with distributors and key trade partners.
• Ensure efficient distributor operations including territory planning, inventory management, and ROI optimization.
• Drive effective trade marketing and channel programs to improve brand visibility and market share.

4. Productivity & Salesforce Management

• Enhance sales team efficiency through structured training, performance monitoring, and incentive programs.
• Deploy digital tools and analytics to improve field productivity and decision-making.
• Create and enforce sales discipline and execution standards across all regions.

5. People Leadership & Culture

• Lead, motivate, and inspire a high-performing sales team across regions.
• Provide structured training, coaching, and mentoring to build future leaders within the sales function.
• Uphold and promote a culture of accountability, collaboration, and continuous improvement.

Master’s degree in Business Administration, Marketing, or a related field.

Minimum 15–18 years of FMCG sales experience, with at least 5 years in a senior leadership role managing nationwide sales and distributors.

Proven record of driving sales growth, expanding markets, and building strong distributor networks.

Strong leadership, commercial acumen, and negotiation skills.

Strategic Sales Planning & Execution

Distributor & Channel Management

Market Expansion & Customer Focus

As per company policy.